Socionomics

Advancing the study of social mood and social action.

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Pop Culture and the Stock Market

In this 50-page free report, Robert Prechter offers a broad explanation of how social mood drives trends in markets, fashion, music and other social activities. “Popular Culture and the Stock Market” walks you through the ups and downs of the DJIA — our most sensitive meter of social mood — and analyzes trends in popular culture through periods of positive and negative social mood over the past century to reveal how social mood trends actually define popular culture.

You’ll learn:

  • Socionomics: How understanding this new science of social prediction will change the way you view everything from popular culture to politics to economics and more!
  • The Stock Market and Fashion: Are women’s skirts and market activity related?
  • The Stock Market and Movies: What do the Night of the Living Dead and Dracula have to do with market trends?
  • The Stock Market and Music: Are specific music genres connected to bull or bear markets? What can famous artists like the Beatles mean for market action?
  • Tons of charts and graphs that have to be seen to believe!
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Powerful insights lead to powerful forecasts

Social mood shows up quickly in the stock market. That means you can use the stock market to forecast social trends. What kinds of social trends? Those in the economy, business, politics, entertainment and pop culture for starters. Discover how the socionomic perspective can help you to understand and anticipate major trends when you become a Socionomics Premier Member.

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Social Mood

Social mood is a shared mental state among humans that arises from social interaction. Social mood predisposes individuals in the group toward emotions, beliefs and actions. It fluctuates constantly in a fractal pattern. It is unconscious, unremembered and endogenously regulated.

Socionomic theory proposes that social mood governs the character of social events.

Social mood waxes and wanes positively and negatively. Periods of positive social mood tend to be associated with a host of social phenomena, such as rising stock prices, re-election of incumbents, peace, increasing deregulation, and the popularity of brighter colors and shorter skirts. Periods of negative social mood also tend to be associated with a host of social phenomena, such as falling stock prices, rejection of incumbents, discord, increasing regulation, and the popularity of darker colors and longer skirts.

Although social mood governs social events, it fluctuates independently of such events. In other words, wherever mood goes, the character of events will follow. But the events themselves have no impact on the direction of social mood; there is no feedback loop. If social mood governs social events, what governs social mood? Answer: The Wave Principle.

Mood determines the general type of events that will emerge, but not the specific events themselves, nor the actions of specific individuals. Here is an example: Socionomic theory predicts that during times of negative social mood, horror movies will be more popular. However, the theory cannot say whether or not a movie studio will green light the feature-length production of a particular horror film. Nor can it say—if the film gets made—that a specific individual will decide to see the movie at the local theater.