Social Mood Conference  |  Socionomics Foundation

August 3, 2019

The media are abuzz about the choice of a black actress, Lashana Lynch, to play agent 007 in the next James Bond film. Actor Daniel Craig played Bond in four films released from 2006 to 2015. The new film will begin with him being called out of retirement in Jamaica to deal with a new global crisis.

Upon his return to the spy agency, Bond meets the new 007, a black woman who’s now operating under his former codename. Feminist writer Phoebe Waller-Bridge, who assisted with the movie’s script, said the Bond franchise needed to “evolve.” She said the important thing is that the newest film “treats the women properly.”

Lynch had a breakthrough role as pilot Maria Rambeau in Captain Marvel, a film with a female lead that’s earned more than $1 billion worldwide. But while she is taking Bond’s famous number, she is not taking his place. A new actor will be chosen to assume the role of James Bond as Craig steps aside. A source told the Daily Mail that Bond will still be himself but will have to “deal with the world of #MeToo.”

Prechter’s Perspective said that “women gain dominance in negative-mood periods, and depending upon how the top is formed, the trend can begin a bit before or a bit after the price peak registered on the New York Stock Exchange.”

To learn more about social mood’s influence on women’s success, read “Women in Politics.”


If you look closely, you can see patterns in social mood that help you predict social trends. Learn more with the Socionomics Premier Membership.