Ross Perot, who died July 9, ran one of the most successful third-party campaigns in recent history. The Texas billionaire was an independent candidate in the 1992 presidential election, when he squared off against Republican George H.W. Bush and Democrat Bill Clinton.
Perot’s campaign received a boost from negative mood in the early 1990s. Negative mood also boosted the campaigns of third-party candidate George Wallace in the late 1960s and John Anderson in the early 1980s. However, Perot’s campaign stood out by earning almost 19% of the vote—the largest margin for a third-party candidate since Theodore Roosevelt’s Bull Moose Party in 1912.
Pioneering Studies in Socionomics said that the “longer, further and more broadly the stock market falls, reflecting a greater swing toward negative mood, the more deeply the economy contracts [and] the more citizens vote to ‘throw the bums out.'” This opens the door for new actors on the political stage. Conquer the Crash said that when mood is trending negatively, “Third parties, fourth parties, and more, find constituents.”
To learn more about social mood’s role in presidential politics, watch “Talking Politics: Mood, Markets, and Decision 2016.”
If you look closely, you can see patterns in social mood that help you predict social trends. Learn more with the Socionomics Premier Membership.