This coming Thanksgiving weekend, golf icons Phil Mickelson and Tiger Woods will go putt-to-putt in an ultimate winner-takes-all charity exhibition. We have often shown that golf is a positive mood sport: Its popularity rises when social mood trends positively and people feel confident enough to give more time to leisure.
The “prescient timing” of major golf exhibition matches over the course of the past century is fascinating. See the chart for yourself in Murray Gunn’s article in the August Socionomist.
If you look closely, you can see patterns in social mood that help you predict social trends. Learn more with the Socionomics Premier Membership.