The latest Sundance sensation is called Hereditary. Reviewers already designate it the scariest film of the year, describing the movie as “utterly believable supernatural horror” with “nail-biting suspense, terrifying imagery, and purveying [a] sense of dread.”
Negative social mood produces declines in the stock market and disposes more people toward watching films with negative themes such as horror, tragedy and misery. Watch the stock market leading up to the film’s wide release for clues about its prospects for success.
If you look closely, you can see patterns in social mood that help you predict social trends. Learn more with the Socionomics Premier Membership.