Chile’s government is softening the pop and shunning the sugar cane. Gone are the days of cartoon characters hawking sugar-laden cereals aimed at children. The government has mandated packaging redesigns that drop the animated mascots in favor of black nutrition labels, just one tactic in the country’s war on sugar. A Chilean senator proclaims that “sugar kills more people than terrorism and car accidents combined” and is the “poison of our time.” Reports indicate Chile’s new rules are the world’s most ambitious marketing restrictions aimed squarely at multinational giants in an attempt to offset surging rates of obesity and diabetes. Other countries in Latin America may follow suit but not before Chile’s own initiative will be tested when a more business-friendly administration enters office next month.
Look for society to lose its sweet tooth even further when mood gets more negative.
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