May 10, 2017
Summer blockbusters are already in theatres and the Disney marketing machine is running full throttle. The summer season brings in nearly 40 percent of the U.S. box office annually. Fan favorite Guardians of the Galaxy Vol. 2 opened on May 5th, and is poised to top $1 billion in global ticket sales. Next up is the latest in the Pirates of the Caribbean franchise, then Disney subsidiary Pixar’s release of Cars 3.
Disney successes often follow and reflect social mood.
If you look closely, you can see patterns in social mood that help you predict social trends. Learn more with the Socionomics Premier Membership.