Social Mood Conference  |  Socionomics Foundation

By Alan Hall | Excerpted from the June 2014 Socionomist

Originally published under the title “A Socionomic View of the Gun Mania”


In this article, socionomist Alan Hall explains how negative social mood impels public fear and greater concerns about self-defense and survival.

Here is a brief excerpt.

US Small Arms Sales Fluctuate with Social Mood

Figure 1 Click to Enlarge

Figure 1
Click to Enlarge

Figure 1 plots social mood as reflected by the Dow Jones Industrial Average (DJIA) priced in gold versus data for US gun sales from 1947-2010. The chart tells us much about how social mood influences society’s desire for guns.

As mood trended positively from 1942-1966, gun sales generally declined. In 1966, social mood began a major trend toward the negative and gun sales surged in the largest rally on the chart. Sales peaked as Dow/Gold and the broader stock market registered major lows in 1974, and sales peaked again in 1981. From there, positive social mood pushed stocks higher until 1987 while gun sales fell again. After the 1987 crash, sales rallied into 1994, a year with a mild correction in stock prices, but profoundly negative mood as measured by the Conference Board Consumer Confidence Index and many stock market sentiment indicators. From there, social mood drove stock prices higher until 2000 and gun sales lower until 2001. Since the large-degree positive extreme in social mood in 2000, there has been a large-degree trend toward negative social mood reflected in a collapse in the value of the DJIA priced in gold and a negative trend in consumer confidence. The negative social mood trend propelled gun sales into the second-largest rally on the chart, which includes data through 2010. …

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Read the remainder of this brief, three-page report to learn how the negative social mood is affecting NICS gun-purchase background checks. Discover how the gun mania is manifesting in the recent surge of survival magazines and gun-themed TV shows.

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