Social Mood Conference  |  Socionomics Foundation

May 8, 2014

china-nationalpost-comRemember the 1958 novel about Americans behaving badly overseas? Well, the China Tourism Academy is urging Chinese citizens to change improper behaviors when traveling abroad. According to their own internal survey, Chinese tourists are seen as “loud, rude, self-centered and lacking in self-discipline.”

China’s collective ego has surged in recent decades, and so has the luxury spending that comes with it. Read more about what happens to that sense of entitlement when mood trends change right here.


If you look closely, you can see patterns in social mood that help you predict social trends. Learn more with the Socionomics Premier Membership.