January 10, 2014
Last year you couldn’t walk into any bar, gym, club (or anywhere really) without hearing either Daft Punk’s “Get Lucky” or Robin Thicke’s “Blurred Lines.” Both songs were catchy, fun and cheeky, and definitely very pop. The two songs have something in common: Pharrell Williams. We submit that Pharrell is the music industry’s socionomist of the year, catching two positive songs in a year when US social mood trended overall positive. In fact, Pharrell may hit the trifecta with the release of “Happy” – the song has hit #1 in Australia, New Zealand, and all over Europe.
Music is a fantastic reflection of social mood. Read more all about it right here.
If you look closely, you can see patterns in social mood that help you predict social trends. Learn more with the Socionomics Premier Membership.