Social Mood Conference  |  Socionomics Foundation

By Robert Folsom | July 3, 2013

Hey, Macklemore! Can we go thrift shopping?
What, what, what, what…
Bada, badada, badada, bada…

If you recognize the opening lyrics to the hit song “Thrift Shop,” then you already know Macklemore: He’s the rising rapper from Seattle who sings about popping off thrift shop tags after loading up on discarded luxuries.

Today we follow up on our July 2012 Socionomist article, “Reduce, Reuse, Resell: A Socionomic Look at Americans’ New Love Affair With Junk.”

I’m gonna pop some tags
Only got twenty dollars in my pocket
I – I – I’m hunting, looking for a come-up
This is f—— awesome

Source: Macklemore’s Facebook

Macklemore’s detractors said that with lyrics like “Savin’ my money and I’m hella happy that’s a bargain,” this independent rapper would never make it – certainly not in an industry built predominately around conspicuous consumption.

What you know about rockin’ a wolf on your noggin?
What you knowin’ about wearin’ a fur fox skin?
I’m digging, I’m digging, I’m searching right through that luggage
One man’s trash, that’s another man’s come-up

The Socionomist said, “Once hangouts for spendthrift students and low-income families, secondhand merchandise retailers such as Goodwill – the leader of the $13 billion annual resale industry – now appeal to a broader and growing demographic.”

Your grammy, your aunty, your momma, your mammy
I’ll take those flannel zebra jammies, second-hand, I rock that …

I wear your granddad’s clothes
I look incredible
I’m in this big a– coat
From that thrift shop down the road

Macklemore’s frugal raps currently stand astride the top of Billboard and iTunes charts.

Learn more by reading “Reduce, Reuse, Resell: A Socionomic Look at Americans’ New Love Affair With Junk ” (July 2012), when you subscribe to The Socionomist. You’ll have complete access to the entire archive of past issues.