Social Mood Conference  |  Socionomics Foundation

By Robert Folsom | November 13, 2012

Last week’s election saw so many firsts regarding women running for the U.S. Senate that I had to make a list.

  • A record 20 women will now hold seats in the Senate.
  • Of the 33 Senate races in 2012, about half included a competitive female candidate, another record.
  • Massachusetts elected its first female senator (Elizabeth Warren defeated incumbent Scott Brown).
  • Nebraska elected its first full-term female senator (Deb Fischer defeated Bob Kerry).
  • Hawaii elected the first Asian-American female senator (Mazie Hirono).
  • Wisconsin elected the first openly gay U.S. Senator (Tammy Baldwin).
  • New Hampshire has elected an all-female delegation — both senators, both representatives to the House, and governor.

What’s more, the senate race in two states (Hawaii and New York) pitted female vs. female candidates. So if there was ever a “Year of the Woman” in the Senate, well, the evidence speaks for itself.

In turn, of course, plenty of opinions have also spoken regarding “Why?” The most-often repeated explanations seem to be 1) the grotesque, self-inflicted political wounds from the mouths of some male senate candidates, and 2) that single/unmarried women are a large and rapidly growing part of the electorate.

While these conventional answers have some merit, regular readers of this page know that socionomics offers a far deeper insight.

Several times this year we’ve shown examples of how women rise and men fall in a time of negative social mood, from “The Hero Who Best Embodies Today’s Bear Market Mood” (Girl With the Dragon Tattoo, 2/15/2012) to public debates that ask “Are Men Finished?” (Yes, 12/20/2011), to questions over “Who Wears Short Shorts — She or He?” (7/19/2012).

From markets to pop culture to (in this case) politics, we’re surrounded by evidence of today’s negative mood trend.

Want to understand more — especially about the presidential election? Read the “Elections Paper” co-authored by Bob Prechter. This seminal research has become one of most-downloaded papers ever on the SSRN website, where it remains available as a free download. It was also just published in Sage Open, a peer-reviewed journal of the social and behavioral sciences.

Let us know what you think in the comment section below, or by joining the conversation in our Twitter community.

Andrea Dibben contributes research.