Social Mood Conference  |  Socionomics Foundation

October 1, 2012

The last two major peaks in Germany’s Dax Index—and thus Germany’s social mood—occurred in 2000 and 2007.  The last two peaks in Oktoberfest beer consumption occurred in those years as well, according to data from the City of Munich. Heady times are here again, as consumption is headed for an all-time high this October. Partiers are setting related records as well, according to Spiegel, “The number of Bierleichen, or “beer corpses”—a term referring to people who have drunk themselves into a state of unconsciousness—jumped by almost 20 percent… .” The numbers of lost children, lost items, sales of fried chicken, attempted thefts of beer mugs, assaults with heavy beer mugs and police operations were all up along with society’s mood.

“Happily, there were no attempted killings during the first half of the festival, and no extremely serious injuries,” said the Munich Police. At first glance, this sounds like a joke, but Germany’s festive roll-out-the-barrel mood contrasts strongly with 1980 when the Dax was nearing the end of a 20-year bear market. On September 26, 1980, a pipe bomb hidden in a trash can near an Oktoberfest entrance exploded, killing 13 and injuring over 200. So far, 2012 looks like a good year to chug lager in Munich. Prosit!

Read more about social mood and drinking. >>


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