September 14, 2012
All Hallows Eve may still be 6 weeks away, but the “Scream” Season of Hollywood film “goir” has come early. According to a recent USA Today article, the period normally reserved for movies that scare you six ways to Sunday used to coincide with the start of Halloween. Now, the piece observes, “The horror holiday season is getting longer and longer… people are [already] open to watching mutilation on the screen.” Take the hair-raising crop of September 2012 releases The Possession, Sinister, Silent Hill, and House at the End of the Street. This rush of horror movie fare fits right in line with Bob Prechter’s 6 page “Film Genre & Social Mood” study from his August 2012 Elliott Wave Theorist. There, Bob writes: “Negative social mood produces declines in stock market and disposes more people toward watching films with negative themes such as horror, tragedy, and misery.”
If you look closely, you can see patterns in social mood that help you predict social trends. Learn more with the Socionomics Premier Membership.