Social Mood Conference  |  Socionomics Foundation

August 28, 2012

Today is the “Golden Age of the Sexy, Geeky, Leading Male,” according to a July 27  story in The Guardian. The article goes on to cite several examples of the new Hollywood A-list actor: He isn’t “chiseled or buff, but funny and nerdy.” “10 years ago,” the author notes, scrawny, boy-faced British actor Andrew Garfield “would have been cast as the hero [Spiderman’s] best friend…” not the hero himself. 

Robert Prechter noted in 1985 that men are more masculine during bull markets. The distinct sexual stereotypes that society prefers in bull markets—think John Wayne in the 1950s; Arnold Schwarzenegger and Chuck Norris in the 1980s—fall from favor in bear markets as society embraces a wider variety of gender roles and identities. Contrast those bull-market stars with Garfield’s Spidey, any film with Michael Cera, or even Matt Damon, former action hero who has shifted to dorky-guy and quasi-gay roles as the bear market dragged on. In fact, Damon will soon star on the big screen as the gay lover to Michael Douglas’ Liberace in Behind the Candelabra. Read Prechter’s 1985 Popular Culture and the Stock Market report now.


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