Socionomics Institute

Media Contacts:
Aaron Berstler and Dustin Sadnick
Kohnstamm Communications
(651) 228-9141

Why Marijuana Will Soon Be Legalized


GAINESVILLE, Ga. / October 5, 2010 - Marijuana will be decriminalized just as alcohol was in the 1930s, according to a free report now available from The Socionomics Institute. Much like 1930s gangsters in Chicago, Mexico's drug cartels are fighting to the death -- literally -- over territory and distribution routes. And the conflict is inching ever-closer to the border. The mounting reports of drug-related violence have many citizens and travelers on high alert.

Researchers at The Socionomics Institute warn that the drug wars in Mexico won't let up anytime soon. "As mood falls and the death toll among Americans rises, the public will become open to what may seem like radical ideas about how best to deal with marijuana use in society," researcher Euan Wilson writes. As with prohibition, legalization will be viewed as the quickest way to end the war on drugs.

The Socionomics Institute studies social behavior as it relates to the financial markets. The Georgia-based think tank uses the financial markets and other indicators of social mood to forecast monumental changes in society.

In this case, Wilson finds that social mood governs society's tolerance for recreational drugs. Optimism and a rising social mood produces marijuana prohibition; a falling mood produces tolerance and relaxed regulation of illegal substances such as alcohol and marijuana.


Wilson looks back over 90 years, providing four charts of the Dow Jones Industrial Average and the Mexican Bolsa Index to show how bull markets and bear markets correlate with toleration and restriction of marijuana and alcohol, as well as with drug-related violence. Follow this link to download the free report on marijuana prohibition.


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Note to media: For a copy of the study or to arrange an interview with Euan [pronounced 'you-un'] Wilson, call Aaron Berstler or Dustin Sadnick at Kohnstamm Communications, (651) 228-9141.

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About The Socionomics Institute

The Socionomics Institute, based in Gainesville, Ga., studies social mood and its role in driving cultural trends. The Institute’s analysis is published in the monthly research review, The Socionomist. Learn more at

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