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If you would like to receive press releases regarding socionomics or to schedule an interview with a socionomic researcher, please contact Alexandra Lienhard,, 770-536-0309.

Socionomics in the News

Socionomic research has been featured in a variety of media outlets. Here are some of the recent highlights:

Buy High and Sell Low?

Source: Straight Line Logic
Robert Gore favorably reviews The Socionomic Theory of Finance.

You Won’t Believe What’s Driving the Economy
Source: Bloomberg
Mark Buchanan offers alternative explanations for what’s drives the economy and favorably cites The Socionomic Theory of Finance.

A&M-SA professor featured on Pop Trends Price Culture podcast
Source: Texas A&M University-San Antonio
Dr. Dennis Elam, a tenured accounting professor at Texas A&M-San Antonio, shares his insights into how social mood shapes accounting regulations—and more—in an interview on the Pop Trends, Price Culture podcast.

Parallels Between Markets
Source: Power Trading Radio
Socionomist contributor and Summit speaker, Peter Atwater, joins host John O’Donnell to discuss the cultural similarities between 1966-1974 and from 2000 to present day.

Want Legalized Marijuana? Better Hope America Stays Grumpy
Source: Businessweek
In a Q&A for Businessweek, socionomic researcher Euan Wilson explains the correlation he’s discovered between increased marijuana legalization in the U.S. and the pessimistic, post-recession national mood. Wilson discusses recent developments such as the approval of a ballot measure in Colorado to tax legal pot sales that support his larger theory.

Why Stock Markets May Be Lagging Indicators
Source: Forbes
Asia Confidential columnist James Gruber cites socionomics and social mood as an explanation as to what’s driving markets right now. Gruber explains, “Socionomics suggests social mood – what happens in society as expressed in the arts, music, mores, fashion and so on – drives stock markets which in turn drives economies. Put another way, what happens in society is a lead indicator for market price action.”

Euan Wilson on the Traders Network
Source: Traders Network
Euan Wilson joined host Michael Yorba on the Traders Network Radio Show to talk about what changes in social mood tell us about society at large. In the interview, Wilson explains that the stock market is the best way to measure social mood, though social mood affects things beyond just the financial markets. Everything from the kind of clothes we wear, the music we find appealing and whether we want to wage wars is regulated by social mood.

Does Opulent Spending Signal Market Downturn?
Source: Fox Business News
Self-proclaimed Socionomist, Peter Atwater, and’s Jonathan Hoenig discuss whether excessive spending is a sign of a downturn in the markets. Peter Atwater, President of Financial Insyghts, explains that the behaviors he sees outside of the markets – especially in art, automobiles and residential real estate – tell him that social mood, and the markets in turn, either have topped or will soon top.

Spendthrift Elite Signals Equity Slide, Behavioral Experts Warn
Source: Reuters
Reuters reporter Atul Prakash quotes Robert Prechter, Peter Atwater, Murray Gunn and other social mood practitioners in an article about using socionomics and social mood to forecast the financial markets.

Why Rising Stocks Are a Buzzkill for Legalized Marijuana
Source: Yahoo! Finance
Socionomist Euan Wilson joins Yahoo! Finance host, Jeff Macke, on his web show Breakout to discuss how history has shown that in times of economic prosperity government is more aggressive towards criminalization of recreational drug use. In the interview, Wilson explains, “rising social mood imbues people with the social willingness to remove social ills like drug use.” And when the market falls, “People give up on [removing social ills], they’re out of time, they’re out of money, they’re out of patience. So falling social mood will lead to decriminalization of drug use.”

Understanding the Social Mood
Source: Power Trading Radio
Euan Wilson joins host Merlin Rothfeld for an in-depth look at what the primary differences are between Socionomics and SocioEconomics.

Weekend Wrap with John O’Donnell and Alan Hall
Source: Power Trading Radio
The Socionomics Institute’s Alan Hall and Power Trading Radio host, John O’Donnell discuss socionomic theory and talk about how social mood drives the markets, cultural trends, politics and more.

Do European Stock Markets Predict European Elections?
Source: Yahoo Finance
In a guest article for Yahoo Finance, the Institute’s Alan Hall compares recent European election results versus each country’s prior market performance.

Access full socionomic media coverage listing >>

Press Releases

The Socionomic Timing of Multiple Shootings

Will Obama Win in November? New Study Says, “Ask the Stock Market”

The Real Reason WikiLeaks Is Going Dark

Is the world ready for Czar Vladimir I?

View press release archives >>

About Us

The Socionomics Institute, based in Gainesville, Ga., studies social mood and its role in driving cultural, economic and political trends. The Institute’s analysis is published in the monthly research review, The Socionomist. Work by the Socionomics Institute and other socionomists has been covered by The Atlantic, Barron’s, Esquire, The Futurist, MarketWatch, Mother Jones, Nature, NewScientist, Science, USA Today and others.

The Socionomics Foundation is a 501(c)(3) non-profit, private operating foundation dedicated to supporting socionomic research that benefits society through improving our understanding of they dynamics of social change.

Learn more about the study of socionomics>>


If you would like to receive press releases regarding socionomics or to schedule an interview with a socionomic researcher, please contact Alexandra Lienhard,, 770-536-0309.