What is socionomics? Socionomics is a field of study deriving from the hypothesis that waves of social mood motivate the character of social actions.
What is social mood? Social mood is a shared mental disposition that arises in humans when they interact socially. It fluctuates constantly in a hierarchical fractal pattern. Social mood predisposes individuals in the group toward emotions, beliefs and actions that reflect the mood’s direction (positive or negative), extremity and position in the pattern. Social mood is unconscious, unremembered and endogenously regulated.
How long has socionomics been around? Robert Prechter began developing the idea in the 1970s and first reached a mass audience in a 1985 cover article in Barron’s. Since then, researchers have applied the hypothesis to explain diverse social phenomena including election results, trends in popular culture, the timing of epidemics and pandemics, the emergence of prohibition movements, and financial manias and crashes.
Can I take a university course on socionomics? Yes, at two universities we know of: The University of Delaware and Quinnipiac University in Connecticut. The field is attracting more academics and researchers, so this list may grow. Prechter and others have authored books, articles and peer-reviewed papers about the theory and its application. Socionomists have made presentations at academic conferences and at such prestigious institutions as the London School of Economics, MIT, Georgia Tech, SUNY, the University of Cambridge, the University of Oxford and Trinity College Dublin as well as dozens of other universities.
How can I learn more? The resources below are great a place to start.
Interactive Interview with Robert Prechter, Jr.
In this engaging interview, Robert Prechter explains the socionomic premise and how he developed it. Read the interview.
Full Streaming Video
Chronicling the new and revolutionary science of socionomics, History’s Hidden Engine is the result of more than three years of research and filmmaking by David Edmond Moore. In just 59 minutes and with the help of news footage, popular songs and cultural images, this documentary explores how social mood drives trends in movies, music, fashion, economics, politics, the media and the stock market. Moore traveled North America to capture the insights of 17 thinkers at the vanguard of socionomic research. Watch the Video
This PDF lists five tenets of socionomic theory as well as a few items to remember as you begin to “think socionomically.” View the Tenets
Read the Entire PDF
If you’re new to socionomics, Robert Prechter’s seven-page report is a great place to start. Prechter explains the socionomic hypothesis and shows you that events don’t govern mood — mood governs events. Read the Report
Read the Entire PDF
This landmark paper by Robert Prechter, Jr. and Wayne Parker, PhD., proposes a new model of finance. Originally printed in the Journal of Behavioral Finance, you can now access it for free. Read the Report.
Want to learn even more? Join our club. You’ll get several additional fascinating (and free!) resources to help you understand this fast-emerging field.
All the best as you begin your journey into the intriguing world of why societies do what they do.
The Socionomics Institute