Popular Culture and the Stock Market

In his timeless 1985 essay, “Popular Culture and the Stock Market,” Robert Prechter offers a broad explanation of how social mood drives trends in markets, fashion, music and other social activities. The report proposes that you can hear changes in social mood just by turning on your radio. This research was recently updated in the October 2009 issue of The Socionomist, the monthly publication of Prechter's Socionomics Institute, and featured in a full-page USA Today article by Matt Krantz.

The USA Today piece, reporting the insights from the October Socionomist, walks you through the ups and downs of the Dow Jones Industrial Average -- our most sensitive meter of social mood -- and analyzes the trends in popular music and TV shows through periods of positive and negative social mood over the past century. It reveals how social mood trends actually define popular culture.

Matt Krantz' excellent presentation of the Socionomics Institutes' most recent research into popular culture and the stock market prompted us to share Prechter's groundbreaking 1985 report. See for yourself how socionomic theory developed initially from Prechter's knowledge of popular music and the stock market.

Create a Socionomics Club profile to download "Popular Culture and the Stock Market"

"Popular Culture and the Stock Market" is reprinted in Robert Prechter’s book Pioneering Studies in Socionomics (sold for $39) and includes:

• Socionomics: How understanding this new science of social prediction will change the way you view everything from popular culture to politics to economics and more!
• The Stock Market and Fashion: Are women’s skirts and market activity related?
• The Stock Market and Movies: What do the Night of the Living Dead and Dracula have to do with market trends?
• The Stock Market and Music: Are specific music genres connected to bull or bear markets? What can famous artists like the Beatles mean for market action?
• Tons of charts and graphs that have to be seen to believe!

In addition to this report, your free Socionomics Club profile gives you access to free reports, interviews, videos, and special events from the Socionomics Institute.