Social Mood Conference  |  Socionomics Foundation

May 4, 2017

The 2019 Jeep Wrangler Pickup was just spotted (surreptitiously) in the wild. This is Jeep’s first pickup truck since the Jeep Comanche in 1992 — Off-road gear-heads are beyond excited.

At first glance, the car style is best described as “boxy”:

The bed sides meet the vertical roof pillars at a crisp 90-degree angle for a classic pickup profile, and a full width rear window fills the space between them. (Fox News)

Why does any of this matter? In 2006, Mark Galasiewski studied how social mood influences automobile design.

Read the article in full to learn more…


 

If you look closely, you can see patterns in social mood that help you predict social behaviors. To learn more about our flagship publication, The Socionomist, Click here >>

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