Social Mood Conference  |  Socionomics Foundation

By Chuck Thompson | Excerpted from the September 2014 Socionomist

Originally published under the title “The Socionomics of Rory Mania”


“Rory Mania” has taken the golf world by storm. Golf experts and commentators have dubbed Rory McIlroy “best player in the world,” “a credible superpower” and “every mother’s dream.” What’s driving McIlroy’s immense popularity and success?

In this brief article, socionomist Chuck Thompson explains that McIlroy’s PGA Tour wins correspond with positive extremes in social mood.

Here’s an excerpt from the September 2014 issue.

McIlroy’s winning streak is undeniably a laudable feat, but is there also a socionomic component to the enthusiasm behind “Rory mania”? Socionomists have long noted a connection between golf and social mood. The October 1997 issue of The Elliott Wave Theorist identified golf as “one of the great bull market games.” It also observed that Tiger Woods had “established himself as the sport’s dominant player, just as Jack Nicklaus did in the mid-1960s and Bobby Jones in the late 1920s.”

Socionomists have also observed how the career of Tiger Woods, the man McIlroy replaced at the top, paralleled the ups and downs of the stock market.7 So when a subscriber sent us a chart of McIlroy’s PGA Tour wins plotted against the Dow Jones Industrial Average, the timing of his victories got our attention.

McIlroy turned pro in September 2007, weeks before the major peak in the Dow Jones Industrial Average that preceded a 54% decline—the largest since the Great Depression. His first PGA Tour win came on May 2, 2010, right at an interim market peak of 11,152, which was followed by a decline to 9,686. …

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Reading the entire article and see the view the chart: You’ll learn how the rest of McIlroy’s PGA Tour successes coincided with positive extremes in social mood.

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